
Histórias de Suor
Pesquisas apontam que a grande maioria dos atletas amadores acredita que Gatorade foi feito apenas para atletas profissionais. Que besteira!
Para mostrar que Gatorade é a bebida perfeita não só para atletas de alto rendimento, mas também para todo e qualquer entusiasta do esporte, criamos as Histórias de Suor: relatos reais, de superação e muita garra, que trazem o lado humano e imperfeito de diferentes tipos de atletas.
Afinal, quem sua merece Gatorade.
Sweat Stories
Surveys show that the vast majority of amateur athletes believe that Gatorade was made for professional athletes only. What a bullshit!
To show that Gatorade is the perfect drink not only for high-performance athletes, but also for any and all sports enthusiasts, we created Sweat Stories: real stories, about overcoming challenges and a lot of determination, which bring out the human and imperfect side of different types of athletes.
After all, who sweat deserves Gatorade.
GABRIEL JESUS
⚽
GABRIEL JESUS ⚽

Gabriel Jesus | Sweat Stories

Yeah, Jardim Peri… Who knew, huh? My path started here.

“Come inside, son!”, she shouted.

When I scored a goal, the rule was clear: I took off my shirt, made fun of other players and even drove my mom crazy.

In 2014, when I couldn't even imagine what would happen in my life, I was there: painting the sidewalk green and yellow.

“I took off my shirt, made fun of other players and even drove my mom crazy.”
DÉBORA TAYLOR
🔥
DÉBORA TAYLOR 🔥

Débora Taylor | Sweat Stories

It was a very special moment.

From that day, I just fell in love.

A racing crew led by black people.

But I felt the need to call (…)

“It's about getting where you want.”
GUSTAVO VICTOR
🏅
GUSTAVO VICTOR 🏅

Gustavo Victor | Sweat Stories

The alarm clock rang at 04h40 in the morning.

(…) But from my past.

Even 10km runs became normal for me.

Even 10km runs became normal for me.

“Time to wake up. Not from my sleep. But from my past.”
TAMIRES CÁSSIA
⚡
TAMIRES CÁSSIA ⚡

Tamires Cássia | Sweat Stories

Soccer runs in my blood.

I built an even more beautiful path with soccer.

Becoming a mom was my greatest joy.

The greatest of them all.

“Soccer runs in my blood.”

Grandeza Sans Type









Client: Gatorade
Who did it: Gabriel Marra (CW) | Thiago Fernandes, Paula Lopes (AD) | Rafael Ribeiro (Motion Designer) | Rodrigo da Matta (CD) | Sleyman Khodor (ECD)
My role: Concept and Copywriting
@Lew'Lara\TBWA